Where you actually stand.
A capital readiness assessment across narrative, model, impact, and investor fit. We tell you the honest gap between where you are and where you need to be to raise well.
Perspicua
Perspicua is a capital readiness consultancy for impact-focused founders. We prepare your story, your numbers, and your investor strategy for the capital you are actually trying to raise.
In a market full of noise — clarity is capital.
Every engagement assembles a tailored combination of the work below. All of it pointed at a single outcome: a fundable story, defensible numbers, and the right investors at the table.
Story, deck, and one-pager built to survive investor scrutiny. We sharpen the thesis, land the science, and structure the ask so the strongest version of your company is the one investors meet.
Revenue build, unit economics, and scenario analysis an analyst can defend. Assumption-driven, auditable, and tied to operational reality rather than wishful curves.
Measurement framework and LP-ready reporting. We translate your climate outcomes into the language of mandates, Article 9 funds, and institutional due diligence.
A thesis-matched investor list, not a blast list. We introduce you to funds and family offices whose capital fits your stage, sector, and structure. We make the intros warm.
A data room that tells the truth well. Q&A readiness, reference choreography, and the difficult rehearsals before the important conversations.
Live support through the raise. Pitch coaching, term sheet interpretation, and a second set of eyes on every decision from first meeting to signed docs.
Capital readiness is not a deck polish. It is a structured process that compresses the time between the decision to raise and a company that can actually close.
A capital readiness assessment across narrative, model, impact, and investor fit. We tell you the honest gap between where you are and where you need to be to raise well.
We rebuild what is weak and sharpen what is strong. Deck, model, impact framework, data room, investor list. Every asset investment-grade. Every choice defensible.
Warm introductions, pitch coaching, diligence management, and term sheet support. We stay alongside you from first meeting to signed docs.
Perspicua was built by two founders with the combined experience most climate startups need and rarely find in one room: investor communications and capital markets strategy, working as a single practice.
Co-Founder & Head of Communications
Shannon leads communications, investor marketing, and narrative strategy at Perspicua. She helps climate founders translate technical conviction into the story institutional capital can underwrite.
Over the last two decades, Shannon has led investor communications through some of the most scrutinised capital events in regulated industries: the world's first publicly traded cannabis company through federal legalisation, the global pharmaceutical firm at the centre of the North American opioid response, and the North American market launch of one of the world's leading residential solar companies. As CMO of Blue Orb, a solar and BESS origination firm operating in frontier markets, she built investor-facing brand architecture across development finance, private equity, and government counterparties.
Shannon is also a former founder. She raised close to $1M for Aflote, a maritime safety and social application, without institutional backing. Sitting on the founder side of the capital table through pitch cycles, rejection, dilution decisions, and close directly informs how she runs Perspicua's communications practice today.
She built Perspicua because too many climate founders with real technology and real conviction are still being coached to raise by generalists who have never read a climate term sheet. Her work is to close that gap.
Co-Founder & Head of Capital Strategy
Paul leads financial structuring, capital markets strategy, and fundraise execution at Perspicua. He works with founders to build investment-grade models and run raises that close on the right terms.
Paul created the world's first green bond under the Climate Bonds Initiative — the Big60Million solar bond — a landmark transaction that helped catalyse a market now exceeding $300B in certified issuance. He was appointed to the Climate Bonds Initiative Green Securitisation Advisory Panel in 2016 with a mandate to help mobilise $1 trillion into green bonds globally.
Over a 30-year career across international financial markets, renewable energy, and structured finance, he has co-founded BELECTRIC UK (one of the world's largest solar developers, now part of RWE Innogy), negotiated the UK's largest solar PPA with HSBC, structured an Italian solar aggregation platform with EY targeting EUR 1.5B enterprise value, and won one of seven UK National Grid EFR battery storage contracts against TEPCO and Mitsubishi.
Paul has advised the UK Prime Minister's Cabinet Office under the Solar Plus programme and began his career at Manulife Financial and Tullett Prebon in international capital markets.
He built Perspicua with Shannon because climate founders rarely get to work with someone who has actually structured and closed infrastructure-scale green finance. Capital strategy at the early stage is too often improvised. His work is to make it rigorous.
A structured review of where you stand across narrative, model, impact, and investor fit. Honest, specific, and returned within ten business days.
Or write directly: slaw@perspicuainvestments.com